Own brand (STM) - is a trademark, development of which is engaged in the retail trading network. The retail network is responsible for product quality, development of standards, controlling all production processes. Goods of own brands do not require large-scale marketing, so they cost less than products of other brands. The price difference can reach 20-30%.
Retailers, in most cases, do not have production lines that allow them to create different products. In this case, factories and enterprises that are ready to provide the necessary equipment and staff: process engineers, controllers and others are involved in the task. This approach allows:
● create a competitive product. It does not require active advertising promotion, which minimizes costs;
● attract potential customers who regularly visit a particular retail network;
● Respond flexibly to changes in the product market and the needs of the target audience;
● create a business from scratch with a minimal financial investment, because renting equipment is cheaper than buying it;
● gain the necessary experience, because representatives of large enterprises provide comprehensive technical support to aspiring manufacturers.
STM is beneficial not only for retail chains, but also for small producers who control all stages of product creation. The latter will be able to open their own production in the future, gaining experience and knowledge, as well as gathering startup capital.
Many aspiring businessmen strive to create their own brands and trademarks, but they are inexperienced and make mistakes, which is fraught with financial losses. The best solution is to start working within the framework of STM by choosing Southern Product as a partner organization. You can launch lines of juices, nectars, juice drinks and other products using our production facilities. The company guarantees:
● technical support;
● assistance in developing a business plan for juice production;
● start training;
● comprehensive assistance in all matters - from product quality to communication with retail chains.
The company cooperates with large Russian retail chains that are popular with customers: "VkusVill", "Pyaterochka", "Magnit", "Lenta" and others. The release of juices under STM is an opportunity to take the first confident step into the world of big business!
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